Website Terms & Conditions

Debs & the Horse is a UK-based personalised horse portrait and merchandise business. The website at debsandthehorse.com is operated by So So Group Limited, a company registered in England and Wales (company number 17284104), whose registered office is at 128 City Road, London, EC1V 2NX, United Kingdom, trading as “Debs & the Horse”. References in these Terms to “we”, “us” and “our” mean So So Group Limited.

For any enquiries, you can contact us at: hello@debsandthehorse.com.

These Terms and Conditions (“Terms”) govern your use of our website and any purchase you make from us. They are governed by the laws of England and Wales.

“We” / “Us” / “Our”

So So Group Limited, trading as Debs & the Horse, the owner and operator of this website.

“You” / “Your”

The person placing an order on our website.

“Personalised Product”

Any item produced using a design, image, or text supplied by you, including AI-generated portraits.

“Order”

A request by you to purchase one or more products from us.

“Confirmation”

The email we send you once we have accepted your Order.

“AI Portrait”

A digital artwork created using artificial intelligence technology, based on a photograph you upload.

“Print Partner”

Our third-party fulfilment provider (currently Printful) who manufactures and dispatches your products.

“Consumer”

A natural person acting outside of their trade, business, craft, or profession.

By browsing our website, creating an account, or placing an Order, you agree to be bound by these Terms. If you do not agree, please do not use our website or place an Order.

We reserve the right to update these Terms at any time. The version in force at the time you place your Order will apply to that Order. We will post the effective date of the current version at the top of this page.

You must be at least 18 years old to place an Order. By placing an Order, you confirm that you meet this requirement.

4.1 Placing an Order

When you place an Order, you are making an offer to purchase the product(s) described. No contract exists between us until we send you a Confirmation email.

We reserve the right to decline any Order at our discretion. If we decline your Order, we will notify you promptly and issue a full refund of any payment taken.

4.2 AI Portrait generation

Our AI portrait service works as follows:

• You upload a photograph of your horse (or other subject).
• Our AI system generates stylised artwork variations based on that photograph.
• You select the variation you wish to have printed.
• We produce and dispatch your chosen product(s).

You are responsible for ensuring that:

• You own the copyright in, or have the right to use, any photograph you upload.
• The photograph does not infringe the rights of any third party.
• The photograph does not contain any offensive, illegal, or inappropriate content.

We reserve the right to refuse to process any photograph that we consider, at our sole discretion, to be inappropriate, offensive, or in breach of these Terms.

4.3 Accuracy of orders

Because your products are personalised and produced based on your specific selections, it is your responsibility to review all order details carefully before confirming your purchase. Once an Order has been placed and Confirmation sent, we are unable to amend the design, style, size, or product selection.

If you notice an error immediately after placing your Order, please contact us at hello@debsandthehorse.com as soon as possible. We will do our best to assist, but we cannot guarantee that changes can be made once production has commenced.

All prices are shown in GBP and include UK VAT where applicable. Payment is taken at the point of order and processed securely via Shopify Payments — we do not see or store your full card details.

We reserve the right to correct any pricing errors and to cancel an Order where the price was clearly incorrect, issuing a full refund.

6.1 Production

Our products are made to order by our Print Partner, Printful. Production typically takes 2–5 working days before dispatch.

6.2 UK delivery

Estimated delivery times after dispatch:

• Standard: 2 to 7 working days

These are estimates only and not guaranteed delivery dates. We cannot be held responsible for delays caused by our Print Partner or the delivery carrier, including delays due to high-volume periods, adverse weather, or other circumstances outside our control.

6.3 International delivery (including EU)

We currently ship to selected European Union countries and other international destinations. Estimated delivery times after dispatch are:

• European Union: 5 to 14 working days
• Rest of World: 7 to 21 working days

6.4 Tracking

Once your Order has been dispatched, we will send you a shipping confirmation email containing tracking information where available.

7.1 Your photographs

You retain all rights in the photographs you upload. By uploading a photograph you grant us a non-exclusive, royalty-free licence to use that photograph solely for the purpose of generating your AI portrait and fulfilling your Order.

You warrant that you own or have the right to use any photograph you upload, that it does not infringe any third-party rights, and that it does not breach any applicable law.

7.2 AI-generated artwork

The AI-generated portrait artwork is created specifically for your Order. Once your Order is complete and fully paid, you receive a personal, non-commercial licence to use and display the artwork for private purposes. You may not:

• Sell, license, or commercially exploit the AI-generated artwork.
• Reproduce the artwork for resale or commercial purposes without our prior written consent.
• Claim authorship of the artwork for commercial or public purposes.

7.3 Our brand and website content

All other content on our website, including but not limited to our brand name, logos, design assets, descriptive copy, and website structure, is owned by or licensed to us. You may not reproduce, distribute, or use any of this content without our express written permission.

EU consumers should be aware that your statutory rights under EU consumer protection law (including the EU Consumer Rights Directive) may be limited in relation to personalised goods.

8.1 No right of return for personalised goods (UK & EU customers)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (UK), consumers normally have a 14-day right to cancel distance purchases. However, this right does not apply to goods that are made to the consumer's specification (personalised), or clearly personalised. Accordingly, you do not have a general right to cancel an Order for a Personalised Product once production has begun.

8.2 Damaged or defective products

If your product arrives damaged, defective, or materially different from what you ordered, we will provide a remedy. Please contact us at hello@debsandthehorse.com within 14 days of receiving your Order with:

• Your Order number.
• A clear description of the problem.
• Photographs showing the damage or defect.

We will review your claim and, at our discretion, offer one of the following remedies:

• A free replacement product of the same specification.
• A partial or full refund to your original payment method.

We will not be liable for minor variations in colour or finish that are inherent in the printing process or which result from differences between screen display and physical print. However, if the product is of materially poor quality or significantly different from what was shown, we will treat this as a defect.

Where a return is requested, please send items to: Debs and the Horse, 8a Silverwood Close, Cambridge, CB1 3HA. Please do not send items back without first contacting us — unauthorised returns may not be eligible for a refund.

8.3 UK statutory rights

Nothing in these Terms affects your statutory rights under UK consumer law, including the Consumer Rights Act 2015. Under that Act, goods must be of satisfactory quality, fit for purpose, and as described. If they are not, you have remedies including repair, replacement, or refund.

8.4 EU consumer rights

For EU customers, we comply with applicable EU consumer protection laws. EU customers have the right to remedies in respect of goods that are not in conformity with the contract (Directive 2019/771). If a product is defective or does not conform to the contract, EU customers may be entitled to repair, replacement, a price reduction, or a refund, in accordance with the applicable national law of the EU member state in which you reside.

To the fullest extent permitted by law, So So Group Limited shall not be liable for any indirect, incidental or consequential loss arising from your use of this website or purchase of our products. Our total liability in any event shall not exceed the amount you paid for the relevant Order.

Nothing in these Terms limits or excludes our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any other liability that cannot be limited or excluded by law.

We take your privacy seriously. Our Privacy Policy, which forms part of these Terms, explains how we collect, use, store, and protect your personal data in compliance with the UK GDPR and the Data Protection Act 2018. By using our website and placing an Order, you confirm that you have read and understood our Privacy Policy.

Photographs you upload to our website are processed solely for the purpose of generating your AI portrait and fulfilling your Order. To create your portrait, your photograph is processed through a third-party AI image-generation provider (currently Google, using its Gemini models), and your name and delivery address are shared with our Print Partner so that your Order can be manufactured and dispatched. Your photograph is not used for any other purpose, is not used to train AI models, and is not retained longer than necessary. Full details of how we handle your data, including these third parties and any transfers outside the UK, are set out in our Privacy Policy.

EU customers: We comply with the EU General Data Protection Regulation (GDPR) in respect of any personal data relating to EU residents.

You agree to use our website only for lawful purposes and in a way that does not infringe the rights of others. You must not:

• Upload any content that is unlawful, offensive, defamatory, or infringes third-party rights.
• Attempt to gain unauthorised access to any part of our website or systems.
• Use automated tools to scrape, harvest, or extract data from our website.

These Terms are governed by the laws of England and Wales. Any dispute arising from these Terms or your use of the site will be subject to the exclusive jurisdiction of the courts of England and Wales, subject to Section 13.2 below.

13.1 UK customers

If you have a complaint, please contact us in the first instance at hello@debsandthehorse.com. We aim to resolve all complaints within 5 working days. If we are unable to resolve your complaint, you may be entitled to refer the matter to an approved Alternative Dispute Resolution (ADR) scheme.

13.2 EU customers

If you are a consumer resident in the European Union, you may also have rights to pursue a claim in the courts of your country of residence under applicable EU law, and you are not required to submit to the exclusive jurisdiction of the English courts.

If your complaint cannot be resolved directly with us, EU consumers may be entitled to refer it to a certified alternative dispute resolution (ADR) body in their country of residence. (The European Commission's Online Dispute Resolution (ODR) platform was discontinued on 20 July 2025 and is no longer available.)

If any part of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply.

Our failure to enforce any right under these Terms does not constitute a waiver of that right.

These Terms constitute the entire agreement between you and us in relation to your use of our website and any purchase you make, and supersede all prior agreements and understandings.